Serotta Celebrates 40 Years With Its Ultimate Ride Contest

As Serotta celebrates it’s 40th year of making hand-crafted bikes, in lieu of commemorating four decades with a few platters of cold cuts and a DJ, they’ve elected to give away a brand new Serotta. How does one get one’s hands on said Serotta? Simple. Just upload a story of your favorite ride, trip, or experience involving a Serotta, and you’re entered to win a hand-crafted bike, full component kit and an expert fitting. Public voting on Serotta’s website and facebook page will decide the top 12 entries, with the winning entry to be selected from those by Ben Serotta himself.

Serotta is also rolling out a special, limited-edition paint scheme to celebrate its 40th anniversary. Limited to the first 40 Custom Experience Serottas ordered after September 25th the classic red, black and yellow colorway

Source: Serotta

For 40 years Serotta has delivered the ultimate cycling experience by building the best bicycles in the world. Help us celebrate – and get the chance to win a new Serotta – by entering the Serotta 40th Anniversary Ultimate Ride Contest.

To enter, submit a story about your favorite Serotta ride, trip or experience. Tell us when and where you took this epic ride. Mention your Serotta model. And explain how its performance helped make your favorite ride so memorable. Then submit up to six photos and/or a video to accompany your story.

The top 12 entries will be selected through public voting on Facebook and at Company founder Ben Serotta will choose the grand prize winner from those top 12 vote-getters. The grand prize is a Serotta frame of the winner’s choice, an expert fitting and a full component kit.

For tips on creating a great entry, see the “How to Enter” page. Every Serotta rider who enters the contest will receive a commemorative Serotta 40th Anniversary water bottle.

Don’t delay: The contest closes on November 19, 2012.

To enter with a story of your own, head over to Serotta’s Facebook page

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